In recent years marketing has moved from a brand or product-centered to a customer- centered approach. "You may be selling the best product or service in your field, but if you aren't proactively devoting the necessary resources to listening to your customers and resolving their concerns your bottom line will suffer." Large companies began implementing Customer Relationship Management (CRM) applications to help capitalize on their current customers, allocating large amounts of time and money into getting a system perfectly suited to their needs.

Read more at: Recent Sales Force Management Business White Papers, Webcasts and Case Studies - BNET.com