CRM Select Smart: Applying Lessons Learned In CRM Projects
Wednesday, 09 April 2008

The road to implementing customer relationship management systems is fraught with risk and littered with failure. Paradoxically, reams have been written by industry practitioners extolling the reasons "Why Customer Relationship Management (CRM) projects fail," yet the same patterns repeat themselves over and over. While there is no magic pill, simple guidelines can help assure CRM success.

Read more at: Recent Sales Force Management Business White Papers, Webcasts and Case Studies - BNET.com

 
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