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How to Get to the Numbers that Matter in Retail |
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Monday, 08 October 2007 |
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This white paper reviews various aspects of retail financial management and draws important lessons for small and mid-size retailers. It addresses a wide range of topics that impact a retailer's financial success, including but not limited to:
Key financial metrics
Budgeting and financial... |
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Influencing The Influencers: How Online Advertising And Media Impact Word Of Mouth |
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Friday, 14 September 2007 |
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"Word of mouth" is a hot topic in marketing these days. Indeed, in DoubleClick Touchpoints, our annual survey of online consumers, we have routinely seen respondents select "Word of mouth" as a key factor that influences their purchase decisions across most product categories. In this paper, we... |
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Wednesday, 12 September 2007 |
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After the challenge of effectively positioning a service, the equally challenging task of actually pricing that service still awaits the management team. Personally, the author has seen very little written on how to face this challenge. Everyone wants to do value based pricing. "Hey, that is where... |
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Economic Catastrophe Bonds |
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Wednesday, 12 September 2007 |
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The central insight of asset pricing is that a security's value depends on both its distribution of payoffs across economic states and state prices. In fixed income markets, many investors focus exclusively on estimates of expected payoffs, such as credit ratings, without considering the state of... |
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The Framing Effect Of Price Format |
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Wednesday, 12 September 2007 |
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Existing evidence suggests that preferences are affected by whether a price is presented as one all-inclusive expense or partitioned into a series of charges. To explain this phenomenon, we propose a simple psychological mechanism whereby price format determines how many product attributes are... |
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Czweb: A Web-Based Workspace For Media-Rich Communication |
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Sunday, 31 December 2006 |
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Despite the ubiquity of the desktop metaphor, the World-Wide Web has resulted in increased interest in browser-based interaction with information. Current browser designs have limited navigational and visualization support and users tend to passively follow links through an ill-understood Webspace.... |
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Research Designs For Assessing The Impact of Media Training Programs |
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Sunday, 31 December 2006 |
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Before conducting an evaluation of any training program, including a media training program, the researcher must make two very important decisions. The researcher must decide what to evaluate and the researcher must decide how to evaluate. Deciding what to evaluate often means differentiating the... |
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How to Protect Your Customer Data and Your Reputation |
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Tuesday, 19 December 2006 |
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When it comes to safeguarding customer data, the stakes are higher than ever in today's wired world. A single security breach can create a legal and regulatory nightmare. How vulnerable is your organization to hackers and disgruntled employees? What can you do to protect your... |
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Intrusion Prevention Case Study: Mainova AG - Energy |
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Tuesday, 21 November 2006 |
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This case study examines Frankfurt, Germany energy supplier Mainova AG's reliance on McAfee for its network security. |
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Corporate Incident Response: Why You Can't Afford to Ignore It |
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Tuesday, 21 November 2006 |
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This Foundstone Professional Services paper explains the need for an effective corporate incident response plan and highlights common problems associated with inadequate incident response. It also discusses the steps you need to take when creating a corporate incident response plan and serves as a... |
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| Results 71 - 80 of 84 |
k Insulators; Marks Transition to 3x nm Memory Nodes