Marketing
Pricing Strategy; Pricing Strategies
Tuesday, 12 February 2008
Pricing Strategy; Pricing Strategies Software is a solution to a nagging problem all businesses are plagued with ... how to properly price your product for optimal return. It is incredibly fast, ingenious and accurate. Knowing the exact right price you should charge means the difference between...
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Are Your Products Open or Closed? How to Respond to the New Openness
Friday, 08 February 2008
Companies in many industries are struggling to determine how best to deal with the power that social computing gives their customers as an open forum to share how they feel about products with millions of fellow consumers. This newfound power in the hands of customers is creating an openness of...
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Channel Partner Scorecard
Wednesday, 30 January 2008
This template helps channel sales management assess the effectiveness of current channel partners. The template can be used to track marketing campaigns and the use of market development funds. It can enter the channel partner's key profile and contact information in the template, as well as the...
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TAP For Channel Partners
Thursday, 17 January 2008
The Target Audience Profile (TAP) for Channel Partners template makes it easy to create a TAP for your channel partners because the basic information fields and questions are already set up. The information gathered in the TAPs of the current or prospective channel partners can be used to make...
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Pricing Your Product
Wednesday, 02 January 2008
If you're starting a business or developing a new product, ensure your pricing strategy is carefully considered before you start. Setting the price too high may cause your business to forgo potential sales; setting it too low means you miss out on potential profits. The cornerstones of any pricing...
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Why Advocacy Matters to Grocers: Surveyed consumers give retailers food for thought
Tuesday, 18 December 2007
Food retailers typically struggle to differentiate themselves, especially when they rely on the standard levers of cheaper prices and geographic penetration. This paper reveals key insights into what actually drives customer advocacy, as well as what grocers can do to improve the level of advocacy...
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Real-Time Analysis of Marketing ROI
Tuesday, 04 December 2007
What some call lead generation, CFOs often term maverick spending. As marketers are increasingly expected to justify expenditures, measuring campaign success becomes critically important. The Siebel real-time analysis of marketing ROI best practice from Oracle effectively measures marketing.
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How to Build 24/7 Online Demos
Thursday, 25 October 2007
Want to maintain a continuous flow of quality leads to sales without having to constantly deliver live Webinars and demos? Many marketing professionals have adopted recorded demos to compel prospects to take action 24/7. During this TechRepublic Webcast, Peter Cohan, author of Great Demo!,...
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Marketing Channels And Supply Chain Management
Friday, 19 October 2007
This presentation explains marketing channels and supply chain management.
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Pricing Considerations And Strategies
Friday, 19 October 2007
This presentation explains pricing considerations and strategies.
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