|
Be A Rock Star Media Planner - Part 1 |
|
Friday, 14 March 2008 |
|
This paper explains few top tips on how to become a superstar media planner: find your niche; think like a producer; and pick up the loose initiative. This industry is always looking for great people at all levels, and there seems to be no ceiling for true talent. So, this paper explains some... |
|
Read more...
|
|
|
China's Affiliate Marketing Woes |
|
Friday, 14 March 2008 |
|
The affiliate channel might just be the way to cut through Western-Asian cultural barriers in online marketing, especially in China. A major disconnect that exists in many of the Asian markets is that, while there is huge potential for the affiliate channel in Asia, there is a dearth of big brands... |
|
Read more...
|
|
|
Brands Must Be Bold To Rise Above The Rest |
|
Friday, 14 March 2008 |
|
The author recommends that marketers wishing to achieve online viral marketing success adopt the Widgety Goodness attitude, and try widgets as a viral mechanic instead of overused formats such as branded videos or advergames. Further he also says that brands should experiment like this with at... |
|
Read more...
|
|
|
Be A Rock Star Media Planner - Part 2 |
|
Friday, 14 March 2008 |
|
This paper explains media planning like: make friends with the creative's; create a kick-ass media plan; toot your own horn; and let others toot your horn. Pull one of the creative team that you connect with aside after a group problem-solving meeting. Offer to go into greater depth with them on a... |
|
Read more...
|
|
|
What Publishing Experts Think About Behavioural Targeting |
|
Friday, 14 March 2008 |
|
Behavioural targeting has matured significantly over 2006 and 2007 and now represents a fundamental element of most digital campaigns. Agencies and clients, led by media owners, have become more and more sophisticated at setting up segments that deliver specifically against the campaign targets and... |
|
Read more...
|
|
|
Second Life: What Value Can It Add Beyond PR And Marketing? |
|
Friday, 14 March 2008 |
|
This paper explains what Second Life could really deliver for the online marketing business. Over the past 12 months we've witnessed a sensational appetite for brands to experiment in Second Life, with thousands upon thousands of pounds being thrown into designing the most enticing virtual... |
|
Read more...
|
|
|
Influencing The 'Word Of Mouse' |
|
Friday, 14 March 2008 |
|
"Public Relations (PR) is often considered the afterthought in the marketing budget breakdown, but the fact of the matter is, it is a less costly and a more measurable way of encouraging people to view sites." Web-based advertising is no longer the novelty that it was 10 years ago. Our instinct is... |
|
Read more...
|
|
|
Burden Of Proof: A Skeptic's Guide To The Value Of Strategic Pricing |
|
Thursday, 13 March 2008 |
|
Pricing strategies have evolved far beyond the simple conceptual models of a few years ago to sophisticated, analytical frameworks that businesses can use to make fact-based decisions that translate into higher profits. Yet many executives aren't convinced that these advanced pricing methods will... |
|
Read more...
|
|
|
Sales & Operating By Business Segment |
|
Thursday, 06 March 2008 |
|
This is a template for sales & operating by business segment. |
|
Read more...
|
|
|
Wednesday, 05 March 2008 |
|
This template is used for market value analysis and can also be used for stock valuation. |
|
Read more...
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 Next > End >>
|
| Results 31 - 40 of 84 |
Microsoft Corp. is giving an early holiday gift to people who pay for all-you-can-listen access to the Zune digital music store: 10 songs to keep each month, included in the $14.99 monthly...