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The Dawn Of 'Sticky' Search |
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Friday, 14 March 2008 |
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It's now well recognized that we rely on search as an everyday part of our lives. Whether it's for quick sourcing of information, leisurely researching of products or browsing for entertainment, search is more often than not the starting point of the customer journey. In fact, 87 per cent of the... |
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Friday, 14 March 2008 |
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The fact is, consumer needs are forcing/driving technology advances much more than first meets the eye. The internet is helping propagate this - technology developers now have a window into their world to listen, watch and discover their needs and desires. The internet is getting much faster and it... |
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Using The Mobile Phone To Understand Consumers |
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Friday, 14 March 2008 |
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In market research, reaching consumers and maintaining their interest is the greatest challenge. Can mobile offer solutions? Whether one want to understand the success of a sponsorship campaign or what consumers think about a new product or service, using the mobile phone as the research platform... |
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Building Appropriate Websites |
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Friday, 14 March 2008 |
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For every well-executed web development, there may be 10 that completely fail. This paper examines why it's critical to create something inline with your brand that people want to see, rather than throw something out into the ether. A world of APIs, widgets and development platforms is making it... |
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The Truth About Search Marketing In China |
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Friday, 14 March 2008 |
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Search marketing's role in obtaining a broad user base and regular visitors to a website is instrumental. Without it, even the most useful and interesting websites would start to sink to the bottom of search engine results and go unnoticed by most internet users worldwide. Recently, however, search... |
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Video Advertising On The Internet Doesn't Work... Yet! |
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Friday, 14 March 2008 |
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Great video advertising demands more than brands just putting television commercials online. This paper explains what is needed to deliver top results with your video campaigns. In a world that is increasingly obsessed with video content, consumers are becoming ever more adept at satisfying their... |
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Planning 2.0 - Towards User-Generated Creativity |
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Friday, 14 March 2008 |
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At the heart of the argument is the emergence of "The Consumer Incorporated". User-generated content changed the very bases of economics. "Radical trust" and "Authenticity" have become the new buzzwords. Marketing has become a slave to a new consumer who is in absolute control. This consumer is in... |
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iMedia Connection Makes The Big Leap Across The Pond |
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Friday, 14 March 2008 |
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The United Kingdom (UK) online marketing industry is frequently acknowledged to be the most dynamic and creative in the world, and there's such a buzz here among agencies and brand marketers as we stride confidently through 2007. There's no doubt that business is back to pre-21st century levels,... |
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Surviving The Online Marketing Jungle |
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Friday, 14 March 2008 |
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Nowadays consumers are in very much in love with the empowerment of personal opinion. They no longer believe the word of an organisation but instead run to their peers for reviews and competitive information. This paper explores the challenge of really connecting with nowadays customer. Online... |
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Affiliate Marketers Take Lessons From Media Agencies |
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Friday, 14 March 2008 |
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This paper explains six key learnings that affiliate marketers should consider when running and securing affiliate programmes - to ensure maximum returns: an understanding of how marketing functions operate and how merchants work is essential; affiliate marketers need to act as a filter between... |
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